All I want for Christmas…

When it comes to getting what they want from Santa, children are the ultimate sales professionals. Grown-ups should pay attention if they want their wishes to come true next year. Think big, don’t over-think. Ask anyone under the age of 10 what they want for Christmas and, without hesitation, they’ll tell you. They don’t know […]

Is ignorance bliss? It can certainly be good for brands and for business.

Why a little well-intentioned ignorance can go a long, long way. According to the eighteenth-century English poet, Thomas Gray, what you don’t know cannot hurt you. We would go one step further and suggest that, in the context of external business relationships, what you don’t know can be positively good for you. We believe that […]

Driving Miss Daisy

Why persuasion beats dictation for changing behaviours. I had the privilege of attending an AA driving skills speed awareness course – courtesy of Derbyshire Constabulary. The invitation certainly seemed a better option than a fine, and I did genuinely hope to learn something. A reminder of the things we know we should do, but don’t, […]

WHAT DO WE REALLY DO HERE? Why brands should take great care when labelling their places of business.



Business took me to London recently and a trip to Sainsbury’s HQ in Holborn. Despite a sizeable kerfuffle in their reception caused by a gaggle of media reporting on a Sainsbury’s sponsored health initiative, it was their signage that caught my eye. Anyone with experience of large retail businesses will appreciate the tensions that can […]