Monthly Archives: October 2019

Driving Miss Daisy

Why persuasion beats dictation for changing behaviours. I had the privilege of attending an AA driving skills speed awareness course – courtesy of Derbyshire Constabulary. The invitation certainly seemed a better option than a fine, and I did genuinely hope to learn something. A reminder of the things we know we should do, but don’t, […]

WHAT DO WE REALLY DO HERE? Why brands should take great care when labelling their places of business.



Business took me to London recently and a trip to Sainsbury’s HQ in Holborn. Despite a sizeable kerfuffle in their reception caused by a gaggle of media reporting on a Sainsbury’s sponsored health initiative, it was their signage that caught my eye. Anyone with experience of large retail businesses will appreciate the tensions that can […]